Recycled denim

January 27, 2016 | Caroline Mewe


“Recycling - break something down into raw material. Then use it to make something new.” Everyone knows good jeans look better after wearing them over and over again. But there comes a point when it’s time to move on; gaping holes, dirty stains, a broken zipper... The good news: a pair of worn-out jeans can be used to make something new. How cool is that?

The process

The cotton fibres are still usable, as they actually last much longer than we normally use or wear them. Cutting and milling the old denim down to a cotton-like pulp allows us to create the base for new beautiful yarns, which we use for various knitted styles in our collection. Every season.

Save energy

Using recycled denim as material for our styles reduces waste, saves energy, and reduces our consumption of raw materials. Just how we like it. And what do you think: these luxury knits are amazing, right?

Terschelling (NL)

February 1, 2016 | Marloes Sijm

Founder Caroline grew up on the island of Terschelling, and has always been inspired by the lucid quality of light there. You can see that influence in the colours she uses in her creations. They have a slightly chalk-like quality, and items from one collection can always be combined with items from another. She currently lives and works in Amsterdam, but Terschelling will always stay in her heart.

February 1, 2016 | Caroline Mewe

Dinner with a view

One of the best spots in Amsterdam with a great view of the IJ river, Mos restaurant in Amsterdam opened its doors last year. Lovely food, a perfect ambiance and great people. An absolute must-try. - MOS Amsterdam,

February 1, 2016 | Caroline Mewe

Talk about responsibility

Slow fashion is our mission, but what about everyone else? We decided to organise a special dinner at a lovely place in the heart of Amsterdam, with various people all connected to fashion, to discuss responsibility in fashion; how can we make it better?

Nukuhiva about responsibility

February 3, 2016 | Peter Schuitema, owner Nukuhiva

“As the owner of Nukuhiva, I can only say that for us, sustainable entrepreneurship is the only form of entrepreneurship. We don’t even have to think about it... The fact that sustainability isn’t self-evident to everyone is shown in the documentary “The true cost”, in which the fashion industry is depicted as it is, with little consideration for our future generations. It’s a must-see, and reiterates the importance of sustainability. Sustainability stands for something that endures; something with a long lifespan - and that is precisely my motivation for running a store.”

Froukje Janssen about responsibility

January 27, 2016 | Froukje Janssen

The connection

“We, the people, are fully connected with all the life surrounding us! And these individual connections make us and the system as a whole influence each other all the time, whether we want them to or not. To me, that’s a lovely and encouraging perspective, as it means that everyone ‘matters’ and can make a creative contribution to the challenges of our time!


No one is without power. As a consumer for example, you can exercise your power in your purchasing decisions. I often ask myself the question: Is it good for me AND good for my environment? It can only be called sustainable if the answer to that question is yes.”

About Fair Wear Foundation

February 3, 2016 | Caroline Mewe


Fair Wear Foundation is an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers. FWF’s 90 member companies represent over 120 brands, and are based in seven European countries; member products are sold in over 20,000 retail outlets in more than 80 countries around the world. FWF is active in 15 production countries in Asia, Europe and Africa.

The logo; connecting the dots

February 3, 2016 | Caroline Mewe

Connecting the dots. Circles within circles. That’s what we people are, all connected somehow. Circles are infinite. Circles within circles. I’m in balance. I’m around you. Meeting place. You know where I am. I’m here.

February 3, 2016 | Safi Graauw

Safi Graauw about responsibility

“The clothing industry is one of the largest industries on the planet. We are advocating sustainable clothing with a solution that focuses on material. That’s a good first step, but the real solution to the problem lies in our hands. It is the Western susceptibility to trends that drives the “Fast Fashion” concept and creates opportunities. Our absurdly high demand for cotton puts a lot of pressure on manufacturing countries such as Bangladesh, and they collapse as a result. It’s up to us to place more value to the clothes we buy better and no longer see them as temporary. After all, to the people who really understand fashion, timelessness and quality in the clothing industry are more important than upcoming trends.”- Safi Graauw

Scroll top