Wear what feels right

February 7, 2017 | Caroline Mewe

Clothes made with people and planet in mind

We believe in garments produced in an honest, responsible way. Our core values of respect for people and planet are present in every step of our production process. From the fields where our fabrics literally have their roots to the packaging in which your garment was delivered to the store. Clothes that feel right.

Biogradable packaging

February 7, 2017 | Caroline Mewe

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Our commitment to sustainability extends into the shop itself: our garments come in biodegradable packaging, so right through to the end of the supply chain we minimise the impact on the environment as much as we can.

Our materials

February 7, 2017 | Caroline Mewe

Fashion made with people and planet in mind

Fashion is about more than looking beautiful on the outside. Alchemist makes clothing with a focus on people and the environment. As much as possible, we work with sustainably produced materials. So it feels good in more ways than one.

Tencel ®

Tencel ® is a highly durable man-made fibre. It is made from eucalyptus wood from responsibly managed forests. The production process is environmentally friendly, as the solvent and water needed are used and reused in a closed cycle. Put simply, it starts out as wood, becomes pulp, then fibres, yarn and finally the lovely fabric, Tencel ®. The other good news is that the fabric is silky smooth to the touch, absorbs moisture better than cotton and feels cooler than linen. Ideal for those of us who appreciate comfort.

Recycled materials

The reuse of clothes is, of course, sustainable, as we then don’t need to use additional raw materials or water. Which also makes it energy efficient and less damaging to the environment. We work with recycled linen, a fabric that feels cool in the summer but keeps you warm in cold weather. Recycled denim produces beautiful yarn in gorgeous colours that are a joy to work with. For our winter collections, Alchemist also works with recycled wool, which we mix with a bit of polyamide to make the wool more durable and better able to withstand moisture.

Recycled Denim

February 7, 2017 | Caroline Mewe

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The reuse of clothes is, of course, sustainable, as we then don’t need to use additional raw materials or water. Which also makes it energy efficient and less damaging to the environment. We work with recycled linen, a fabric that feels cool in the summer but keeps you warm in cold weather. Recycled denim produces beautiful yarn in gorgeous colours that are a joy to work with. For our winter collections, Alchemist also works with recycled wool, which we mix with a bit of polyamide to make the wool more durable and better able to withstand moisture.

Organic cotton

February 7, 2017 | Caroline Mewe

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Our organic cotton clothes are made using GOTS-certified cotton. The GOTS (Global Organic Textile Standard) is the world’s leading standard for the production process for organic textiles. They guarantee the entire production process for responsibly grown cotton, including the environmental and social aspects of cultivation. This means no hazardous chemicals are used, the farmer is free to choose which crops they grow, and to grow their own food. Organic cotton uses less water and energy because it gets more time to grow. The land also gets more time to recover after harvesting, so the soil doesn’t slowly become infertile. GOTS sets strict conditions for factories where hand-picked cotton is processed: good employment conditions and a good working environment. The controls may be strict, but that means you know things are in order. Cotton may only have the GOTS label if it contains 95% certified organic cotton.