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Deliberate Choices

Alchemist produces two painstakingly assembled collections every year. Making sure our designs can easily be combined with those from previous collections. Our quality standards are high, because what is well-made lasts a long time. And that, too, is all part of being sustainable.

Alchemist produces two painstakingly assembled collections every year. Making sure our designs can easily be combined with those from previous collections.
Alchemist also chooses the best in the production of the clothes. That means that the collection is made with the greatest possible respect for people and the environment.

A few years back, we set ourselves the goal of reducing our CO2 emissions. To achieve this, we wanted as much as possible to bring our production back to Europe. This we have done. We now produce some 80% in Portugal, 5% in Macedonia and another 15% in Delhi, India.

Using these locations means our transportation routes have become much shorter and we now use air freight only from Delhi. Moreover, we combine freight shipments of various different suppliers abroad, so together we can fill just one truck and avoid multiple smaller shipments. We work together with production studios, laundries and dye works that are located close to each other in order to reduce local transportation.

Our Austrian fabric supplier, Lenzing, who make our Tencel, Modal and Lyocell, generate 80% of their own energy locally and sustainably. In our annual reports, you can see exactly what percentage of our collection is made from which sustainable materials.

Our commitment to sustainability extends right into the store itself: we ship our clothes in biodegradable packaging, so we can minimize the environmental impact right through to the end of the chain. We supply shops who sell our clothes with our own organic cotton carry bags to give their customers.

In our showrooms and our offices, we use LED lighting.

We are stringent about the number of magazines and showcards we produce. If we do choose to use paper, it’s always paper carrying an FSC label (sustainably sourced paper).

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