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OUR STORY

We believe that people are no solitary creatures; we are connected with our environment. The story goes that alchemists were in search of the formula for making gold. They wanted to transform the mundane into something exquisite. By fusing together different substances, they hoped to create the most precious material in existence. We pursue that same dream and believe that alchemy will occur when different elements come into contact with one another.

“We aspire to inspire, not to dictate. Because beautiful clothes feel right.”

OUR MATERIALS

Fashion is more than just a pretty cover. Alchemist creates clothing with regard for people and environment, for people who believe in beautiful fair fashion for more than one season. Natural and sustainable For our collection we mainly use sustainably produced materials and we prefer natural fibres, for ultimate comfort. All our sustainable materials are certified and […]

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ABOUT CAROLINE MEWE

Caroline Mewe (1962) is the founder of Alchemist.She grew up on the island Terschelling and is forever inspired by the islands light. is translates directly into the colours of her work, that have a chalky optic and keep reoccurring with every collection – one of the reasons everything mixes and matches well together. Nowadays she […]

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OUR MISSION

Alchemist aims to merge luxury fashion with an honest lifestyle. Founder Caroline Mewe thinks that fashion is just as important as ethical entrepreneurship. Beautiful clothes that are made well from sustainable materials, because what you wear so close to the skin should fit in every single way. Alchemist aspires to inspire, not to dictate: pretty […]

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DELIBERATE CHOICES

Alchemist carefully creates two collections each year, with respect for the people and the environment. These are assembled from designs that are easily mixed and matches with previous collections. Our standards are high, for what is made well, lasts longer. That too is sustainability. This same care and attention we give to social-ethical and sustainable […]

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SUSTAINABILITY IS NO TREND

Sustainability is no passing trend. It’s in our DNA and an indispensable part of how we work. We are continuously striving to make Alchemist even more sustainable. We consider every new step we take very carefully, because sustainability isn’t something you can just plug into a company. It calls for constant dedication to working as […]

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FINGER ON THE PULSE

Corporate social responsibility is one of our cornerstones. Prior to 2016, we had set ourselves the goal that 90% of our products should come from producers who have a certificate for social-ethical business practices. Since then, all the factories with whom we work have one or more such certificates, and undergo annual audit by various […]

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OUR PEOPLE

No people, no Alchemist: meet our team of connectors. BARBORAdesigner ‘It is a conscious choice to make sustainable fashion. We want to know in which countries, by which people and under what conditions our clothes are made. With each collection, we ask ourselves which sustainable fabrics we want to work with. We continually need to make […]

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