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We believe that people are no solitary creatures; we are connected with our environment. The story goes that alchemists were in search of the formula for making gold. They wanted to transform the mundane into something exquisite. By fusing together different substances, they hoped to create the most precious material in existence; gold. At Alchemist, we pursue that same dream and believe that alchemy will occur when different elements come into contact with one another.

“We aspire to inspire, not to dictate. Because beautiful clothes feel right.”

Alchemist finds her inspiration in the stories of women and their environments. Unique, passionate, and genuine; each of these women tells a story about craftsmanship and dedication, all in their very own way.

Festive & Conscious Holiday Guide

Not for once, but forever…  We love the idea of re-using stuff. Choosing re-usable textile napkins and gift wrapping is a great way to reduce waste. If you’re shopping for your ultimate holiday outfit, opt for something you can wear more than once. Something that suits you, something you’ll love. Shop our website for high-quality clothing. […]

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PJ Day Heavenly

Dream with us in our new PJ Day Heavenly! For nights where you want to feel extra comfortable, and for days where you want to be in your PJ’s all day. For a cold winter’s night, a slow Sunday, or even that sleepover with friends you’ve wanted to do for years. PJ Day Heavenly is […]

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Knitwear Care

Winter is the perfect time to get all cozy in soft, luxurious sweaters. Good knitwear can often be a bit of an investment, so here are some tips on how to care for your knitwear, extend the lifespan of your garments and make that investment worthwhile. Wash To start off: don’t wash your knitwear after […]

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Alchemist Autumn / Winter 2021

Introducing our new Autumn / Winter 2021 collection. Ode to Softness, Sustainable Spirit, Sophisticated ComfortThe Subtle Nuance, Charming Cheeky, Intense BlissNew Natural Shades, Dense & Textured, Mimicking Nature   Feel the softness, comfort, warmth…home. In our new Autumn / Winter 21 collection we celebrate these inspiration themes. Merging the comfort of softness and warmth with […]

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In Stories of Alchemists, we interview inspiring women who have taken a step back from their day-to-day life to reflect on what’s really important to them. With passion and purpose, they are now following their heart’s desires. This time: Love Q On a rainy morning in April, we visited Quérine van Poll in her workspace […]

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Stories of Alchemists: Sophie from Destress Lab

In Stories of Alchemists, we interview inspiring women who have taken a step back from their day-to-day life to reflect on what’s really important to them. With passion and purpose, they are now following their heart’s desires. This past year we met Sophie van Aanholt, who runs Destress Lab, a meditation platform. We spoke about […]

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Atelier Alchemist – Created from the heart

Come along with us as we open the doors to our Alchemist atelier and office in Amsterdam. We will guide you through our process of creating a sustainable fashion brand. Our collections are designed in Amsterdam and ethically produced in countries such as Portugal and India.  Inspiration  When we start looking for inspiration, the first […]

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Our Spring / Summer 2021 collection finds its inspiration in nature.With her force and versatility, she keeps us fascinated.In the field, on the coast, and in the city. The materials we’ve used are as sustainable as ever, choosing mostly natural fibers to keep it soft and airy. With an abundance of structures and layers in […]

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As we’re moving into Fall/Winter 2020 we’re closing a period of reflection. We’ve created awareness of how we live and how this impacts the earth and climate. More than ever, we now believe in the importance of slow, sustainable fashion. Fleeting trends seem far away and we’ve started focussing on our authentic self. Instead of feeling […]

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Sustainable Indoor Activities

We understand that social distancing can be challenging. Especially now, when spring is around the corner and you really want to be close to your loved ones. Here are some sustainable indoor activities to help you through these days! Thanks to our dearest team member Loïs for coming up with these ideas and beautiful drawings. […]

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Creating gold has been at the heart of Alchemist since the very start; inspired by alchemists in history, who tried to create gold from everyday materials. For Spring/Summer 2020 we’ve selected the finest materials to create a collection that feels great. We want to create a sense of togetherness so that everyone who is involved […]

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Caroline Mewe (1962) is the founder of Alchemist. She grew up on the island Terschelling and is forever inspired by the light of the island. This translates directly into the colors of her work, that has a chalky optic and keep reoccurring with every collection. Inspiration Nowadays she lives and works in Amsterdam, and Alchemist […]

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Connecting sustainable fashion with people through our team, because without these people, there would be no Alchemist. Barbora – Designer I believe nowadays sustainability should be high on the agenda for any brand. I feel blessed to be designing for Alchemist, a pioneer brand in sustainable fashion. This way I can merge my love for […]

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