SUSTAINABILITY 

We believe that people are no solitary creatures; we are connected to our environment. The story goes that alchemists were in search of the formula for making gold. They wanted to transform the mundane into something exquisite. By fusing different substances, they hoped to create the most precious material: gold. At Alchemist, we pursue that same dream and believe that alchemy will occur when different elements come into contact with one another.

“We aspire to inspire, not to dictate. Because beautiful clothes feel right.”

SEARCH FOR PERFECTION

According to myth and legend, alchemists were able to transform everyday, ordinary objects into something extraordinary and fantastic. They sought the formula to create gold. To the alchemists, gold symbolized the perfection of all matter, both material and spiritual. Like those mysterious scientists, we want to combine different elements to create a unique and striking synthesis, something that surpasses its components. We believe that every single person that helps to create our collection brings equal value. Only together do we create gold.

RESPECT

Alchemist creates fashion with respect for people and the planet.
Sustainability is at the heart of our brand.

Atelier Alchemist

Come along with us as we open the doors to our Alchemist atelier and office in Amsterdam. We will guide you through our process of creating a sustainable fashion brand.

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Our materials

At Alchemist we like to work with natural materials. Our materials are sustainably produced and almost always certified. We avoid using azo-dyes, plasticizers, and nonylphenol ethoxylates in the production of our clothing.

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Animal Welfare

Alchemist is committed to treating animals with the same respect as human beings. We are part of nature, meaning that we see animals, trees, rivers, mountains, and all beings as our equals

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Taking Responsibility

Since 2004 Alchemist has been committed to creating fashion in an ethical way. This also means that we think that the production of our collections should be done in an honest and sustainable manner, from start to finish.

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Ethical Production

At Alchemist our mission is to combine luxury fashion with an honest lifestyle. Every year, we carefully create two collections. These collections are assembled from designs that are easily mixed and matched with our earlier collections.

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Black Friday: 0% off

Alchemist is taking a stance against overproduction and discount culture in the fashion industry. We will not be participating in Black Friday Sales.

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Knitwear care

Winter is the perfect time to get all cozy in soft, luxurious sweaters. Good knitwear can often be a bit of an investment, so here are some tips on how to care for your knitwear, extend the lifespan of your garments and make that investment worthwhile.

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